Aligned with Virginia CTE, Visual Arts, and English SOLs
The Media & Marketing program equips students with 21st-century communication skills through hands-on experiences in branding, content creation, and digital storytelling. Aligned with the Virginia Department of Education’s standards in Career and Technical Education (CTE), Visual Arts, and English, this program merges creativity with strategy to help students explore the worlds of advertising, journalism, graphic design, and social media marketing.
Participants learn the foundations of marketing principles, audience analysis, and campaign development while gaining technical skills in video production, photography, copywriting, and web-based tools. Whether producing promotional content for school initiatives or managing mock influencer campaigns, students engage in real-world tasks that promote critical thinking, collaboration, and digital literacy.
With a focus on entrepreneurship, identity, and purpose-driven media, Media & Marketing prepares students for future careers in the creative economy—and empowers them to shape narratives that reflect their communities and aspirations.